Fertizona - Growing Smarter
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PrimeraTurf®, Inc., which was formed in 2000, is a purchasing co-op of 49 independently owned distributors in the professional turf, horticulture, landscape and ornamental industries across the United States.
Led by President & CEO John Gertz, PrimeraTurf gives its members private label opportunities, direct access to products, networking and educational sessions, and opportunities to discuss best practices with other member companies.
PrimeraTurf will enhance the business of its members with innovative collective action in areas of Procurement, Branding, Information and Education.
The action will free up members’ time to do what they do best: staying close to and servicing their customers.
In the process it will level the playing field with National and Regional distributors. PrimeraTurf will work with select suppliers in a cooperative mode to give the membership a competitive advantage in return for providing end-user access and influence.
We will know that we are accomplishing our Vision when:
1. Members are the distributors of choice for end-users in their market
2. Members are the market access channel of choice for manufacturers in their business
3. Members believe in and contribute to collective ownership of the cooperative resources as their competitive advantage
To provide PrimeraTurf Members with Procurement, Branding, Information, and Educational tools required for success in today’s business.
Visit PrimeraTurf at www.primeraturf.coop.
View an article in Growing Smarter about PrimeraTurf, Inc. here.
Reporting from the PrimeraTurf annual meeting, Pat
discusses the unique level of customer service an independent
distributor can offer a superintendent.
(08/27/2010)